Think before you pink

I’m not opposed to the color pink. At all. I happen to like it. And the fact that it’s associated with breast cancer is not a problem for me. I happen to like that my disease has it’s own color, and I truly think the color alone helps raise awareness—sometimes. Other times, the color pink raises red flags. Just ask the folks behind the Think Before You Pink campaign.

Apparently there are companies out there capitalizing on breast cancer by slapping pink on their products and generating income because of it when their products are somehow linked to the disease. Pinkwashers, these companies are called. Yoplait is reportedly one of them, asking women to support the breast cancer cause by eating yogurt made with dairy from cows that have been treated with the artificial growth hormone rBGH. There are numerous health concerns surrounding the use of rBGH, and breast cancer is one of them. Cosmetics companies: Same thing. They make products with parabens, phthalates, and other ingredients possibly linked to breast cancer. When they place a pink ribbon on their lipsticks, foundations, and powders, they become pinkwashers.

The Think Before You Pink people want you this October to do something besides shop for breast cancer. Read more here. I want you to simply investigate the pink products you want to buy. Determine how safe they are, and find out if proceeds really help find a cure for breast cancer. Then make your call. Because pink it nice. And if used for good, I say you should fork over your cash. That’s what I plan to do.

2 thoughts on “Think before you pink

  1. I am with an online dress boutique called Shabby Apple, http://www.shabbyapple.com and we adore your blog. We are a women owned, women operated company that loves to support other women. Having this month be Breast Cancer month, we would love to support your blog by doing a dress giveaway to your readers. We ask nothing in return, we just want to help. What is your readership? Please check us out and let me know if you are interested. I could not find your contact information anywhere, thus I am trying the “comment’ approach hoping to get through. My name is Ashley and my contact is afaust@shabbyapple.com. I hope to hear from you!

  2. I’m going to link this post to my blog, ok? If it’s a problem drop me a note and I’ll remove it.

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